Why you must take care of it

A footprint, a trace, a sign that marks a limit. These are the etymological principles that today, we call branding. If you understand the significance of these words, you will know that in reality, they are all important. It’s the moment to understand the importance of a branding strategy for your business. A brand is something that goes far beyond a logo, fonts, and colors. It is an idea, a symbol, a message, and a way of life that crosses the limits of our perception and touches the unconscious. This can only be achieve when you work through the entire brand image process. Creativity is imperative for optimal brand development.

In the past, many companies put aside the importance of design when convincing new clients.

That’s a mistake: in our daily lives, we are expose to so many visual stimuli and it’s only those that are truly well-designe and align the concept and Telegram Data message with overwhelming creativity that are going to capture the attention of future consumers. The verbal and the visual are inseparable. Brand identity All this is called branding and it makes a lot of sense, given that this term displays the need to keep acting, so the brand doesn’t die. Because brands have a life of their own, once they are release and start to interact with people, we have to work on brand positioning. Defining a corporate branding strategy Within a Marketing 360º strategy, brand construction has its own space. When we work on digital branding, it’s important to fully understand these things to maintain its essence long-term. Later on, I’ll explain some of them: Category Insights:

Ideas or main concepts of the sector of activity to which the brand belongs.

They can help us define the action plan. Competitive Environment: Study of the competency that it has after the brand positioning Brand Vision: The “why” of the brand’s existence. Its mantra, so to speak. Brand High Ground: Their origins and goals, how the brand was born and what it wants to transmit Consumer Experience & Drivers: What Retouch PH needs must the brand cover, from the point of view of its target audience. Reasons to Believe: Main values that have to be transmitted Brand Ambition: Where the brand wants to get to, an objective destination that we focus on and want to reach. Human Culture insights: The context in which the brand can help people and provide value. Target: To which buyer personas the brand is directed. Archetypes of Jung: A summary about the archetypes that the psychologist C. G. Jung described.